Listing Case Study: 330 Arcadia Court
I was contacted by Sarah after her home had been on the market for over 680 days. After listing unsuccessfully with two different Realtors, it was not surprising that she felt frustrated with how things were going. What’s more, there was now a stigma attached to her home because it had sat on the market for so long. The old fashioned way of taking low quality photos and a placing a sign in the yard simply wasn’t enough. Sarah needed a better plan.
During our meeting, we reviewed Sarah’s previous listings and identified the issues that were preventing her home from selling. Sarah had a beautiful home, but the home was not being presented in a way that best highlighted its character and features. Staging and high-quality photography were the missing elements. After creating a marketing plan, staging and shooting high-quality images, I listed the home.
After being on the market with other Realtors for 680 days, my listing of 330 Arcadia received 17 showings, two offers and SOLD after only 17 days on the market.
As the featured photograph on the listing, the exterior view of the home needed to be click-worthy. The previous featured photo was lifeless, straight-on, and lacked color. I chose a composition with a dynamic side-view to capture the angles of the home. An exterior photo should have enough color and vibrancy to catch a prospective buyer's attention.
The foyer of the home was a hidden gem. The gorgeous woodwork and grandeur were not being properly displayed in the previous listing photos. I used a pop of color to contrast with the warm tones in the woodwork. I photographed through the columns to highlight the space and natural lighting.
While the home had a great number of built-ins and features, the previous listing did little to showcase them to the viewer. Today buyers are looking online and virtually touring homes before they even step foot inside. Online presentation is extremely important because these are really your first showings!
I composed the photographs to maximize the amount of space in the room that the viewer can see. In doing so, the viewer could get a greater feel for the space itself. Previous photographs made the spaces feel much smaller than it they actually were. Buyers are evaluating the home through images on a computer or phone screen – so I attempt to capture as much detail of the room as possible.
Sarah shared her experience with me in this Zillow review:
While patience can be good at times, it’s okay to admit that things are not working out as they should. If your home has been on the market for too long, I will be happy to map out a plan for getting your home sold.